The common rule is no more than about 30% of gross monthly income on rent: on $5,000 a month that is $1,500. HUD counts households above 30% as cost burdened and above 50% as severely cost burdened.
The common answer is no more than 30% of your gross monthly income. That figure is a government affordability measure. A U.S. Department of Housing and Urban Development (HUD) research report puts it this way:
"The so-called '30 percent rule' is a standard threshold level of housing cost burden that can be traced to the Brooke Amendment to the 1968 Housing and Community Development Act." ... "The 50-percent threshold corresponds to HUD's definition of severe cost burden in its Worst Case Housing Needs reports."
Source: HUD Office of Policy Development and Research, Rent Burden in the Housing Choice Voucher Program (October 2017), read October 31, 2026. In plain terms, a household paying more than 30% of income for housing is counted as cost burdened, and one paying more than 50% as severely cost burdened. Housing cost usually includes utilities as well as rent.
It is a yardstick, not a budget. The 30% line was built to count how many households are stretched, so it ignores what you earn, where you live and what else you pay for. A Congressional Research Service report, Housing Cost Burdens in 2024: In Brief (read October 31, 2026), notes that the standard "fails to account for intentional decisions on the part of a household", such as paying more to live near work. On a high income, 30% can leave plenty over. On a low one, it can leave too little.
Landlords use a different test. Many landlords ask for gross income of 2.5 to 3 times the rent. Three times the rent means rent is about 33% of income, and 2.5 times means 40%, so the screen is looser than the 30% line.
The 30% rule is usually stated against gross pay, the amount before tax and deductions, and many landlords ask about it too. That is the figure on an offer letter or a pay stub's first line, and it is what this page's calculator expects. Your own budget runs on take-home pay, which is lower once income tax, payroll tax, retirement contributions and health premiums come out. If you want a stricter check, run the same rent against your take-home pay. A rent that is 30% of gross pay will be a noticeably larger share of what actually reaches your account each month, so leave room for that.
On a $60,000 salary, 30% of gross income is $1,500 a month and 25% is $1,250. The table divides each annual salary by 12, then multiplies by 0.30 and 0.25. The 25% column is there for anyone who wants room for savings or debt payments.
| Annual gross | Monthly | Rent at 30% | Rent at 25% |
|---|---|---|---|
| $40,000 | $3,333 | $1,000 | $833 |
| $60,000 | $5,000 | $1,500 | $1,250 |
| $80,000 | $6,667 | $2,000 | $1,667 |
| $100,000 | $8,333 | $2,500 | $2,083 |
| $150,000 | $12,500 | $3,750 | $3,125 |
These are gross figures, before tax. To use your own number, enter it in the calculator at the top of the page.
First, check what similar homes actually ask. Average rent by city shows typical asking rents by bedroom count, so you can see whether the 30% figure is realistic where you are looking. Is rent going down? covers whether prices in your area are moving. Second, remember that the asking price is a starting point. Listings that have sat on the market for weeks are often the ones where a landlord will move, because an empty unit earns nothing. How to negotiate rent walks through making a written offer. Other options are a roommate, a smaller unit, or a longer lease in exchange for a lower rent.
Paste the listing link into Lowball's listing check. It works on a phone and shows our estimate of a fair rent for that home, the comparable listings behind it, and an opening offer you could make. If the fair rent is close to your 30% number, you have a concrete figure to ask for. If you browse rentals on a computer, the free browser extension shows the same estimate on each Zillow rental as you look.
Refreshed 2026-10-31. Every figure on this page is either arithmetic shown in full or quoted from the sources linked above. This is general information, not financial advice.